Wanda Cinema Line 1st quarter e-commerce sales up 160%
As of April 7, Wanda Cinema's e-commerce arm reported 2014 first quarter sales surpassing 200 million yuan, a 160% increase on the previous year.
Between them, Wanda Cinema Line's official website, APPs and WAP site have 400,000 daily active users, making it the largest cinema e-commerce network in China.
The e-commerce platform features ticket purchasing, film listings and prices as well as real-time tracking of film events, movie reviews and other activities.
Beginning from 2014, targeted e-commerce campaigns have been launched in sync with different films and public holidays, while key decisions such as upgrading mobile Wi-Fi and O2O infrastructure to cope with the arrival of 4G have ensured that Wanda Cinema Line retains its leading edge in the industry.